RANGE × UMF-Ruhla: A Story of Timeless Craftsmanship and Innovation
In 2023, RANGE began a partnership with UMF-Ruhla, a legendary watch brand with a storied history dating back to 1862 in Ruhla, Thuringia, Germany. This collaboration has been a journey of precision, artistry, and innovation, with RANGE providing tailor-made solutions for watch cases, storage bags, and textile-crafted merchandise to support UMF-Ruhla’s commitment to excellence.
Preserving a Legacy Through Collaboration
UMF-Ruhla, with its roots in crafting pocket watches in the late 19th century, has evolved into a symbol of German watchmaking artistry. Its rich history includes milestones such as producing the first electric wristwatch of the GDR and crafting iconic mechanical watch calibers. With over a century of expertise, UMF embodies the pinnacle of timepiece engineering.
When UMF-Ruhla sought a partner to create bespoke accessories for their premium watch collection and branded merchandise, they found a perfect match in RANGE. The collaboration began with a mission: to design and produce accessories that reflect UMF-Ruhla’s heritage while meeting the demands of modern consumers.
From Concept to Creation
The journey started with designing custom watch boxes, which embody the sophistication and precision of UMF-Ruhla timepieces. These cases feature:
- Luxury embossing that echoes UMF’s iconic branding.
- Durable, protective interiors crafted to secure and showcase each watch.
Next came the creation of watch storage bags, tailored for collectors and enthusiasts who value both style and practicality. These bags offer:
- Lightweight yet robust protection for watches.
- A sleek, modern design that complements the UMF aesthetic.
Expanding into Textile Merchandise
(Insert image of textile products, including tote bags and scarves featuring UMF-inspired designs.)
To further enhance UMF’s brand presence, RANGE produced textile-based merchandise. Using advanced textile techniques, we crafted products such as:
- Logo-emblazoned tote bags for daily use.
- Elegant scarves that combine artistry with functionality.
These items, designed with meticulous attention to detail, connect UMF’s legacy with contemporary trends, appealing to a broader audience of watch enthusiasts and style aficionados.
Building the Future Together
The partnership between RANGE and UMF-Ruhla represents more than a supplier relationship—it is a shared commitment to preserving heritage while embracing innovation. RANGE is proud to contribute to UMF’s legacy by providing high-quality, bespoke solutions that reflect their values and artistry.
As UMF-Ruhla continues to craft timeless watches, RANGE will remain a trusted partner, delivering excellence from design to production. Together, we are writing a new chapter in the story of timeless craftsmanship.
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